Natural Protein — Email Marketing System
Running the full email channel across three Central European markets.
Read case study →Ecommerce growth
Helping
ecommerce
brands make
more money.
Most ecommerce brands have more revenue in their existing customers and traffic than they realise. Better email, sharper landing pages, tighter retention — that is usually where the money is.
- Email marketing
- Conversion design
- Copywriting
- Web development
- Czech Republic
Approach
The problem
comes first.
comes first.
Most projects fail because they solve the wrong problem. A new website does not fix a weak value proposition. More email sends do not fix poor segmentation. I identify the actual constraint before recommending anything.
01
Email marketing
Flows, campaigns, segmentation, copy and implementation — the full channel.
02
Conversion design
Landing pages and email templates built around clarity and a single measurable action.
03
Copywriting
Copy written to persuade. From subject lines to full landing page narratives.
04
Ecommerce websites
Strategy, design and development built around growing a business, not just writing code.
Selected work
Case studies & projects.
Services
What I work on.
Email Marketing Systems
Strategy, flows, campaigns, copy, design and implementation — the full channel in one engagement.
- Email marketing audit — current state, gaps and priorities
- Flow architecture and implementation
- Campaign planning and execution
Ecommerce Websites
Websites built to grow your business — strategy, design, development and the technical foundation to scale.
- Website strategy — architecture, user journey and information hierarchy
- UI/UX design in Figma — mobile-first
- Custom Nuxt.js / Vue.js development
Conversion Focused Landing Pages
Pages designed around clarity, persuasion and a single measurable action.
- Page strategy — structure, hierarchy and persuasion architecture
- Copywriting — original page copy structured for conversion
- UI design in Figma — mobile-first
Conversion Audits
A structured review of your website, email programme and landing pages — with clear priorities.
- Email programme review — flows, campaigns, list health, deliverability
- Landing page audit — hierarchy, copy, trust signals, CTA
- Conversion funnel analysis — drop-off points and friction
How I work
How every engagement works.
01
Understand the business
Before suggesting anything, I want to understand the product, the customers and where growth is being lost.
02
Find the highest-leverage problem
One constraint is usually responsible for most of the lost revenue. Finding it is more valuable than fixing everything else.
03
Design the right solution
The solution follows the diagnosis — not the other way around.
04
Build and implement
I do both, so nothing gets lost between strategy and what actually goes live.
05
Measure against the original problem
Success is defined by what was causing the problem in the first place, not vanity metrics.
Insights
Recent writing.
Why Most Abandoned Cart Emails Underperform
The problem is not the discount. The problem is treating every customer the same.
What Ecommerce Brands Misunderstand About Discounts
Discounts work. That is exactly the problem.
How I Approach Replenishment Flows
The most reliably profitable automation in ecommerce email is also the most frequently set up wrong.
About
I build things
that move numbers.
that move numbers.
Most of my work involves understanding why a business is not growing as fast as it should — and then fixing that directly.
Based in the Czech Republic. Working with ecommerce brands in English and Czech.
More about me
Have a problem worth solving?
If you are running an ecommerce brand and want to improve your email marketing, conversions or frontend performance — let's talk.